OLD HABITS X INDIGO OORD
I helped organize multiple events for Old Habits Die Hard, with the most recent one being the launch of our collection in collaboration with Indigo Oord. This collection was designed to celebrate the start of the festival season, featuring several co-created products.
For this event, I was primarily responsible for coordinating all logistical and practical aspects, ensuring everything ran smoothly. I curated a tailored guest list of influencers whose presence aligned with the brand and collection. Additionally, I managed communications with third-party sponsors, fostering partnerships that contributed to the event’s success.
A key focus was creating high-quality content on the day of the event to promote the collection effectively. This included overseeing the production of visuals and media materials that were later used for marketing purposes. The event was a great success, with the products being well-received by both attendees and our broader audience. It was a rewarding experience to see the hard work and planning translate into such positive results.
OLD HABITS DIE HARD - STORE OPENING
This event was al about celebrating the opening of OHDH first flagship store. We invited our friends, family and loyal customers to enjoy this moment together. Accompanied with some good music, drinks and bites.
OLD HABITS DIE HARD - COLLECTION LAUNCH
With this event we launched the new addition to our collection. We wanted to create something with a twist to pimp your hat. So we came up with the customize collection where our clients can give their new or old hat a personal twist and make it last forever.
With the launch we displayed all the different options and with a group of influencers we costumized their hats together.
